Frequently Asked Questions

Many clients come to Fisher Investments with investment adviser questions – about our firm, how we work, and how we're different from the competition. For your convenience, we have constructed a list of investment adviser questions that are often asked during our meetings with prospective clients, and compiled answers to them. Please feel free to contact a Fisher Investments representative to discuss any of the investment adviser questions below, or to have any additional questions answered. Our staff is here to serve you.

What is Fisher Investments?

Fisher Investments is a private money management firm serving high net worth individuals and institutions worldwide. Through guidance from the firm's founder, Ken Fisher, the Investment Policy Committee (IPC) and a seasoned Executive Management Team, Fisher Investments has become a highly respected money management firm.

What is Fisher Investments' core business?

Fisher Investments is a discretionary, fee-based money management firm providing private portfolio management to high net worth individuals and institutions.  Fisher Investments is not a broker-dealer and does not earn commissions on our client’s trades. Instead, Fisher Investments charges a percentage of assets under management. The firm's incentive to perform well is directly aligned with clients' investment objectives.

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What is the Fisher Investments approach?

Fisher Investments fundamentally believes no investing style is permanently superior, but instead we understand that styles and philosophies cycle in and out of favor. As a result, we use a variety of tactics, dynamically managing client assets over time. We are committed to the development of new technologies to help understand capital markets in ways not yet realized. Since its inception, the firm has pioneered numerous financial innovations, some of which have become core concepts used as standards in the financial services industry today.

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How does Fisher Investments make money?

Fisher Investments is a fee-based money manager; our fees are based on a percentage of clients' assets under management, making our incentive to perform well directly aligned with our clients' investment planning objectives. Some investment advisers are commission-based, which may create an incentive to increase turnover in your portfolio. Not Fisher Investments. We have found our fee schedule to be more cost efficient than many of the alternatives available to individuals, including the average no load mutual fund. Please contact Fisher Investments and we will be happy to discuss your specific situation.

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How is Fisher Investments different from other money managers?

Many money managers are dedicated to one specific style of investing, using a static approach to style and asset allocation. As a result, these managers tend to do very well when their style is in favor and poorly when it falls out. Fisher Investments is a unique money manager – we have found success in utilizing a dynamic approach to asset and style allocation. We strive to add value through active management by identifying information not widely known (or interpreting widely known information differently and correctly from other market participants) and then capitalizing on those uncovered opportunities.

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What services do Fisher Investments' private clients receive?

Fisher Investments takes pride in providing proactive and personalized service for all our clients in managing their separate accounts. Each Fisher Investments client has an Investment Counselor dedicated to serving his/her needs. Communication and service are tailored by the client - giving you the power to determine how much or how little interaction you would like. Activity for each separate account is detailed monthly in brokerage statements from a third party custodian. Quarterly statements and research reports are provided by Fisher Investments directly. Fisher Investments clients are also invited to meet and interact with senior staff and management at client seminars held across the country regularly.

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Who makes the investment decisions for each separate account?

Fisher Investments has a centralized decision-making structure, the Investment Policy Committee (IPC), which makes all strategic investment decisions for each client's separate account. The IPC consists of Ken Fisher, Executive Chairman & Co-Chief Investment Officer; Jeff Silk, Vice Chairman & Co-Chief Investment Officer; Bill Glaser, Executive Vice President, Portfolio Management; and Aaron Anderson, Senior Vice President, Research. These four individuals bring over 100 years of combined industry experience to the direct, day-to-day management of clients' assets. They work with staff in the research and trading services departments to leverage the firm's robust investment in research, trading, and technology infrastructure to deliver what we believe to be optimal portfolio strategies to clients.

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What is Fisher Investments' performance history?

Overall, the company has a performance history we believe many other financial advisers would envy. Since our inception, Fisher Investments has continued to develop capital markets investment technology for the purpose of providing solid return. Please contact Fisher Investments at (888) 823-9566 and a regional representative will be happy to discuss those investment strategies most relevant to your personal objectives.

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Why should one choose a separate account manager over a mutual fund?

Mutual funds, by definition, are a pooling of many investors' assets. For this to work well for everyone involved, each investor's objectives and circumstances should be identical, which is seldom the case. A key benefit to having a separate account is the ability to structure a portfolio according to specific needs. With a separate account, issues such as concentrated positions, personal tax situations, income needs and ethical concerns can easily be addressed. For more information about the benefits of a separately managed account, please contact Fisher Investments.

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What is the best way to contact Fisher Investments?

For more information on Fisher Investments' separate account investment management services, please call us toll free at (888) 823-9566 or click here to contact us. Fisher Investments is available to answer questions over the phone and welcomes an opportunity to have a regional vice president meet to discuss personal needs and objectives.

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