Our Story

Ken Fisher Standing outside Fisher Creek building

Our Story

Putting Clients First for Over 40 Years

Ken Fisher, a well-known innovator in investment theory and author of numerous books and academic studies, founded Fisher Investments in the US in 1979. Fisher Investments UK is part of the global Fisher group of companies.

Today, our US parent company, Fisher Investments, and its subsidiaries serve over 150,000 clients globally and has over £209 billion in assets under management.* Clients of Fisher Investments include private investors, institutional investors, and small- to mid-sized business retirement plans.

Since the inception of the Fisher organisation, the goal has been to help clients achieve their investment goals by putting their interests first. We believe our unwavering client focus and extensive investment capabilities have helped the Fisher group successfully manage portfolios for over 40 years.

* As of 31/03/2024. Includes Fisher Investments and its subsidiaries.

  • Our History
  • Our Culture
  • Recognition
Photograph of the Woodside, California Location being built in 1990

Our History

In 1979, Ken Fisher founded Fisher Investments in the United States and began managing discretionary assets with a fundamental belief in capitalism and free capital markets. Throughout its history, the firm has continually developed innovative capital markets technologies to help clients reach their goals.

Featured image: Fisher Investments' Woodside, CA offices under construction (1990)

Team meeting at a large wooden table with glass walls.

Our Culture

When you work with dedicated professionals who care about your well-being, it can give you confidence and peace of mind. Our culture supports our commitment to provide unparalleled service that puts clients’ interests first.


We believe a flexible investment approach, our simple, straightforward fee structure, culture and commitment to offer unparalleled client service set Fisher Investments apart from industry competitors. See what others say. Learn more about awards and recognition for Ken Fisher, Fisher Investments and our affiliates.

Get to Know Us

Fisher Investments was created to help clients achieve their long-term investment goals. The firm puts clients’ interests first in all aspects of our business. Learn more about how Fisher Investments is different from other investment firms.

Ken Fisher
View Transcript For the A Continual Push for Better video

A Continual Push for Better

Fisher Investments’ founder, Ken Fisher, discusses the company’s drive to innovate new and different ways to serve our clients.

View Transcript For the Benefit From Fisher Investments' Skill and Understanding video

Benefit From Fisher Investments' Skill and Understanding

Learn about Fisher Investments’ experienced Investment Policy Committee and how their knowledge helps benefit clients.

A man smiling and shaking hands with a business partner

Contact Us

Connect with our knowledgeable team to learn more about working with Fisher Investments UK.

Contact Us Today