Active, flexible and global. FAM tailors its recommendations for your investment portfolio based on forward-looking market views. This investment style capitalises on opportunities around the world, taking into consideration your personal objectives, risk tolerance and investment mandates.
As a client, you will receive a tailored investment portfolio we believe is appropriate to help reach your investment goals, managed with an investment practice deeply rooted in time-tested processes and philosophies. The global Fisher group’s portfolio management approach—combined with proactive, personalised client service—has helped clients achieve their financial goals for over 45 years. Globally, Fisher Asset Management, LLC (”FAM”) and its affiliates currently serve over 200,000* clients.
FAM’s Investment Policy Committee (IPC) has over 175 years of combined financial industry experience. Supported by a large research department, the IPC monitors global economic and market conditions and makes strategic investment decisions for client portfolios, an approach based in active, flexible portfolio management. Scroll down to learn more about FAM’s portfolio management approach and tailored client portfolios.
*As of 30/06/2026. Includes FAM and its affiliates.
Our Approach
Investment Style
Investment Philosophy
FAM’s investment philosophy is the set of financial principles that guide all investment decisions, rooted in the firm’s belief in capitalism and the power of free markets.
Top-Down Approach
To address the daunting task of selecting from tens of thousands of securities globally, FAM employs a top-down investment process and leverages a large research team to help make sense of a complex and vast investment landscape.
Top-Down Investment Approach to Portfolio Management
We believe approximately 70% of long-term portfolio returns are attributable the mix of equities, fixed interest, cash or other securities in your portfolio. This asset allocation decision is often determined during the portfolio construction process through one of two common approaches: top-down or bottom-up investing. A top-down process generally places more emphasis on macroeconomic forecasts than on individual stock picking, which is the primary focus in a bottom-up process.
FAM’s top-down approach begins when its Research Department gathers information about regions, countries, sectors and industries, then analyses that info from a top-down perspective using economic-, political- and sentiment-based factors. This information assists the IPC in determining asset class decisions, as well as country and sector forecasts and portfolio themes.
From there, the global Fisher group’s portfolio management teams may seek to emphasise parts of the market they believe will perform best, such as particular countries and sectors. Finally, they analyse individual securities and select the ones they believe best capture the high-level views. We believe this flexible, active approach to portfolio management enables clients to capitalise on global investing opportunities and help achieve their financial goals.
The Four Elements of a Personalised Investing Approach
The global Fisher group combines experience as a professional portfolio manager with world-class service and state-of-the-art research to help clients meet their long-term goals.
The Benefits of Active Portfolio Management
FAM employs an active, flexible approach to portfolio management to help clients navigate evolving market conditions. While passive investing has its own advantages, maintaining a purely passive approach can be challenging for investors over time, particularly during periods of market volatility.
Passive Portfolio Management Has Its Challenges
While maintaining a passive investment approach requires discipline, many investors find it difficult to remain fully invested during periods of uncertainty, whether driven by market volatility or economic, political, or personal factors.
Research shows that investors tend to feel the impact of losses more strongly than the positive impact of gains. This means that even modest market volatility or downturns can prompt investors to pull money out of the market prematurely and fail to re-enter when conditions improve.
Emotional Decision-Making Hampers Passive Investing
Emotion is the downfall of effective passive investment retirement strategies. As soon as you let your feelings drive you into action, you’re no longer a passive investor. Almost inevitably, this subjective bias influences investment decisions, particularly during times around market peaks or troughs.
The Benefits of Active Portfolio Management
Fisher Investments employs an active, flexible approach to portfolio management to help clients navigate evolving market conditions. While passive investing has its own advantages, maintaining a purely passive approach can be challenging for investors over time, particularly during periods of market volatility.
Stay Disciplined, Follow the Plan
What many investors need is an asset allocation aligned with their long-term goals. As we’ve discussed, having the discipline to endure the ups and downs of a passive approach is something with which many investors struggle, so it’s also valuable to consider how your investment manager may help prevent you from making a costly error in judgement.
The key with either active or passive investment is to stay disciplined and follow your plan. The difference is that with an active manager, you have someone knowledgeable there to help you steer a steady course when emotions and uncertainty arise.
