Our Story
Our Story
Putting Clients First for Over 45 Years
Ken Fisher, a well-known innovator in investment theory and author of numerous books and academic studies, founded Fisher Asset Management, LLC ("FAM") in the US in 1979. Fisher Investments is part of the global Fisher group of companies.
FAM and its affiliates serve over 210,000 clients globally and have over €396 billion in assets under management.* Clients of FAM include private and institutional investors.
Since its inception, the global Fisher group of companies has sought to help clients achieve their investment goals by putting their interests first. We believe its unwavering client focus and extensive investment capabilities have helped the global Fisher group of companies successfully manage portfolios for over 45 years.
*As of 30/09/2026. Includes FAM and its affiliates.
Our History
In 1979, Ken Fisher founded FAM in the United States and began managing discretionary assets with a fundamental belief in capitalism and free capital markets. Throughout its history, the firm has continually developed innovative capital markets technologies to help clients reach their goals.
Featured image: FAM's Woodside, CA offices under construction (1990)
Our Culture
When you work with dedicated professionals who care about your well-being, it can give you confidence and peace of mind. Our culture supports our commitment to provide unparalleled service that puts clients’ interests first.
Recognition
We believe a flexible investment approach; our simple, straightforward fee structure; our culture; and our commitment to offer unparalleled client service set Fisher Investments and our affiliates apart from industry competitors. See what others say. Learn more about awards and recognition for Ken Fisher, FAM and our affiliates.
Our History
Discover MoreIn 1979, Ken Fisher founded FAM in the United States and began managing discretionary assets with a fundamental belief in capitalism and free capital markets. Throughout its history, the firm has continually developed innovative capital markets technologies to help clients reach their goals.
Featured image: FAM's Woodside, CA offices under construction (1990)
Our Culture
Discover MoreWhen you work with dedicated professionals who care about your well-being, it can give you confidence and peace of mind. Our culture supports our commitment to provide unparalleled service that puts clients’ interests first.
Recognition
Discover MoreWe believe a flexible investment approach; our simple, straightforward fee structure; our culture; and our commitment to offer unparalleled client service set Fisher Investments and our affiliates apart from industry competitors. See what others say. Learn more about awards and recognition for Ken Fisher, FAM and our affiliates.
A Continual Push for Better
FAM’s founder, Ken Fisher, discusses the company’s drive to innovate new and different ways to serve our clients.
Benefit From FAM's Skill and Understanding
Learn about FAM's experienced Investment Policy Committee and how their knowledge helps benefit clients.
Insights & Media
Contact Us
Connect with our knowledgeable team to learn more about working with Fisher Investments.