Our History
Ken Fisher founded Fisher Asset Management, LLC (”FAM”) in 1979 in the US. From the start, FAM has managed discretionary assets with a fundamental belief in capitalism and free capital markets.
Featured image: FAM's Woodside, California Office
Key Moments in the History of FAM
Today, FAM and its affiliates operate in 16 offices and serve over 210,000 clients globally.* See how our firm has evolved in our 45+ years of helping individuals, families, businesses and institutions all over the world achieve their long-term financial goals.
*As of 30/06/2026, FAM and its affiliates manage over AED 1622 billion in assets globally—over AED 1375 billion for accredited investors and AED 245 billion for institutional investors.
Contributions to the Investment Universe
Throughout FAM's history, it has continuously developed ways to look at capital markets differently.
Key Developments
- Ken Fisher's theoretical work in the 1970s popularised the use of the Price-to-Sales Ratio, now a core element of modern financial curriculum. This tool was instrumental in managing small cap value portfolios for FAM’s institutional clients.
- In the mid-1980s, FAM contributed to the delineation of six distinct investment styles. They used these advancements as the foundation for a new series of broad mandate strategies, including Global Total Return, US Total Return and Foreign Equity.
Ongoing Research
FAM has dedicated significant resources to the field of behavioural finance to better understand financial tools and how investors use them. Their research has led them to develop practical applications of behavioural finance in their portfolio management process.
FAM's research has been showcased in numerous financial journals, including the Financial Analysts Journal and The Journal of Portfolio Management. In 1984, Ken began writing Forbes’ “Portfolio Strategy” column, which ran monthly for 32 1/2 years until 31/12/2016, making Ken the longest continuously running columnist in the magazine’s history.
He writes monthly, native language columns in major media organs around the world, including the New York Post in the United States; The Daily Telegraph in the United Kingdom; The Australian Financial Review; Denmark’s leading business newspaper, Børsen; Singapore’s The Business Times; Taiwan’s Business Weekly; Caixin—often called the “Bloomberg of China”; Israel’s Calcalist; South Korea’s largest business paper, Chosun Weekly Biz; Japan’s Diamond Weekly; France’s largest business newspaper, Les Echos, and L’Opinion; Spain’s largest business website and newspaper, elEconomista; India’s Eenadu (Telugu) and Vijayavani (Kannada); Saudi Arabia’s Al Eqtisadiah; Mexico’s El Financiero; Germany’s Focus Money; Canada’s most read newspaper, The Globe and Mail; the Hong Kong Economic Journal; Argentina’s Infobae; Ireland’s Irish Independent; Portugal’s Jornal de Negócios; Norway's Kapital; Belgium’s La Libre; the United Arab Emirates’ The National; Sweden’s Privata Affärer; Italy’s third largest newspaper and number one business paper, Il Sole 24 Ore; the Netherlands’ largest newspaper, De Telegraaf; Austria’s Trend; and Brazil’s leading daily business and financial newspaper, Valor Econômico. In total, his 31 bespoke columns span more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever.
Ken has also written 11 books, including 4 New York Times bestsellers. His credits span a multitude of professional and scholarly journals. He is a recipient of the Bernstein Fabozzi/Jacobs Levy Award for outstanding research in the Journal of Portfolio Management.
Key Developments
- Ken Fisher's theoretical work in the 1970s popularised the use of the Price-to-Sales Ratio, now a core element of modern financial curriculum. This tool was instrumental in managing small cap value portfolios for FAM’s institutional clients.
- In the mid-1980s, FAM contributed to the delineation of six distinct investment styles. They used these advancements as the foundation for a new series of broad mandate strategies, including Global Total Return, US Total Return and Foreign Equity.
Ongoing Research
FAM has dedicated significant resources to the field of behavioural finance to better understand financial tools and how investors use them. Their research has led them to develop practical applications of behavioural finance in their portfolio management process.
FAM's research has been showcased in numerous financial journals, including the Financial Analysts Journal and The Journal of Portfolio Management. In 1984, Ken began writing Forbes’ “Portfolio Strategy” column, which ran monthly for 32 1/2 years until 31/12/2016, making Ken the longest continuously running columnist in the magazine’s history.
He writes monthly, native language columns in major media organs around the world, including the New York Post in the United States; The Daily Telegraph in the United Kingdom; The Australian Financial Review; Denmark’s leading business newspaper, Børsen; Singapore’s The Business Times; Taiwan’s Business Weekly; Caixin—often called the “Bloomberg of China”; Israel’s Calcalist; South Korea’s largest business paper, Chosun Weekly Biz; Japan’s Diamond Weekly; France’s largest business newspaper, Les Echos, and L’Opinion; Spain’s largest business website and newspaper, elEconomista; India’s Eenadu (Telugu) and Vijayavani (Kannada); Saudi Arabia’s Al Eqtisadiah; Mexico’s El Financiero; Germany’s Focus Money; Canada’s most read newspaper, The Globe and Mail; the Hong Kong Economic Journal; Argentina’s Infobae; Ireland’s Irish Independent; Portugal’s Jornal de Negócios; Norway's Kapital; Belgium’s La Libre; the United Arab Emirates’ The National; Sweden’s Privata Affärer; Italy’s third largest newspaper and number one business paper, Il Sole 24 Ore; the Netherlands’ largest newspaper, De Telegraaf; Austria’s Trend; and Brazil’s leading daily business and financial newspaper, Valor Econômico. In total, his 31 bespoke columns span more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever.
Ken has also written 11 books, including 4 New York Times bestsellers. His credits span a multitude of professional and scholarly journals. He is a recipient of the Bernstein Fabozzi/Jacobs Levy Award for outstanding research in the Journal of Portfolio Management.
Contact Us
Connect with our knowledgeable team to learn more about working with the global Fisher group of companies.