A Continual Push For Better

Hear from founder, Ken Fisher, about why our company has always looked to take new paths over its history

In 1979, Ken Fisher founded Fisher Asset Management, LLC (“FAM”) and began managing discretionary assets with a fundamental belief in capitalism and free capital markets. We start with the simple notion that supply and demand are the sole determinants of securities pricing. In addition, we believe capital markets are relatively efficient discounters of all widely known information.

Thus, to add value through active management, one must identify information not widely known or interpret widely known information differently—and correctly—from other market participants. Throughout its history, FAM has continuously developed ways to look at capital markets differently.

Ken Fisher's theoretical work in the 1970s popularised the use of the Price-to-Sales Ratio and detailed its relevance as a tool for investment analysis. This tool was used to help manage small cap value portfolios for institutional investors.

In the mid-1980s, FAM contributed to the recognition of distinct investment styles. These advancements as the foundation for a new series of broad mandate strategies, including Global Total Return, US Total Return and Foreign Equity. Vice Chairman & Co-Chief Investment Officer, Jeff Silk, joined the firm in 1983.

In the mid-1990s, FAM began offering separate portfolio management directly to high net worth individuals under our Private Client Group. In 1997, CEO Damian Ornani joined the firm. In early 2000, FAM expanded its service offerings into Canada and the United Kingdom. In 2007, FAM entered into a joint venture partnership (now a wholly owned subsidiary of FAM), Grüner FAM GmbH, which offers its services to investors in Germany. In 2012, FAM Europe (a subsidiary of FAM) began conducting business in other European countries. Today, FAM and its affiliates operate in 16 offices across 16 countries—and serve over 210,000 clients globally.*

In addition, FAM has dedicated significant resources to the emerging field of behavioral finance to better understand not just the tools of finance, but also how investors use these tools. FAM research has led them to develop practical applications of behavioral finance in portfolio management process.

FAM research has been showcased in numerous financial journals, including the Financial Analysts Journal and The Journal of Portfolio Management. In 1984, Ken began writing the “Portfolio Strategy” column for Forbes magazine. He also has been writing a weekly column for Germany's Focus Money since 2009 and has contributed to several UK publications as well. In addition, four of Ken's more recent books—Debunkery (2010), How to Smell a Rat: The Five Signs of Financial Fraud (2009), The Ten Roads to Riches (2008) and The Only Three Questions That Count (2006)—were named New York Times bestsellers.

*As of 30/06/2026. Includes FAM and its affiliates.