Investment Books by Ken Fisher

Fisher Investments’ Founder and Executive Chairman Ken Fisher has been writing financial literature for decades. His writing career debuted in 1984 when he began writing Forbes’ Portfolio Strategy column, quickly followed by the publication of his first book, Super Stocks, which introduced the Price-to-Sales Ratio—a revolutionary concept at the time, but now a staple in finance curriculum. Since, Ken Fisher has authored 11 books, including 4 New York Times bestsellers.

Beat the Crowd

How You Can Out-Invest the Herd by Thinking Differently

By By Ken Fisher with Elisabeth Dellinger

March, 2015

Hardcover: 320 pages


Ken Fisher’s latest book is Beat the Crowd: How You Can Out-Invest the Herd by Thinking Differently. Using examples, lessons and current events, Ken guides readers on how to become contrarian investors. Beat the Crowd has appeared on The Wall Street Journal and USA Today best-seller lists.

The Little Book of Market Myths

How to Profit by Avoiding the Investing Mistakes Everyone Else Makes

By By Ken Fisher with Lara Hoffmans

January, 2013

Hardcover: 206 pages


A huge amount of what most investors believe is actually wholly or partially untrue—utter market myth leading to, at times, costly errors. But investors don’t follow myths because they know they’re wrong. They follow myths because they seem like smart, common sense, “everyone knows” market wisdom. How can you tell the difference between myth and reality? By questioning. In The Little Book of Market Myths, Fisher Investments Founder and bestselling author Ken Fisher questions everything.

Markets Never Forget (But People Do)

How Your Memory Is Costing You Money and Why This Time Isn’t Different

By By Ken Fisher with Lara Hoffmans

November, 2011

Hardcover: 240 pages

In the Wall Street Journal best-seller, Markets Never Forget (But People Do), Ken Fisher explains why relying on memory is a trap when it comes to investing. Ken helps you understand historical events, how and why those events did or did not affect markets, and how to learn from the past to respond correctly in the here-and-now.

Making a Market Guru

Forbes Presents 25 Years of Ken Fisher

Now, with The Making of a Market Guru, Forbes Presents 25 Years of Ken Fisher, you'll gain an insightful look at Ken Fisher's prolific career over the years and discover the high-profile market calls he's made so far in his these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You'll read about what's changed, but you'll be more amazed by what hasn't. And you'll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Ken Fisher's concise and witty market wisdom.


Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths

By By Ken Fisher with Lara Hoffmans

January, 2010

Hardcover: 240 pages

Appearing on both The New York Times and Wall Street Journal best-sellers lists, Ken Fisher’s Debunkery: Learn It, Do It and Profit From It-Seeing Through Wall Street’s Money Killing Myths, outlines common investor mistakes and offers guidelines on how to avoid them. Not a market beating how-to, Debunkery is about making fewer mistakes and improving your odds by challenging long-held investment beliefs.

How to Smell a Rat

The Five Signs of Financial Fraud

By By Ken Fisher with Lara Hoffmans

August, 2009

Hardcover: 224 pages

Another New York Times and Wall Street Journal best-seller, How to Smell a Rat: Five Signs of Financial Fraud shows you how to spot a scammer. It’s true that fraudsters are typically exposed during financial downturns, but most have been scamming for years. Ken Fisher seeks to teach investors to spot five signs of financial fraud, and protect themselves against similar frauds in the future.

The Ten Roads to Riches

The Ways the Wealthy Got There (And How You Can Too!)

By By Ken Fisher with Lara Hoffmans

January, 2008

Hardcover: 228 pages

Ken Fisher’s New York Times best-selling book The Ten Roads to Riches: The Ways the Wealthy Got There (and How You Can, Too!) takes readers on a fast, funny and furious ride documenting the ten ways most wealthy people became rich. Ken covers everything from marrying well to scrimping and saving.

The Ten Roads to Riches (Second Edition)

The Ways the Wealthy Got There (And How You Can Too!)

By Ken Fisher with Elisabeth Dellinger

April, 2007

Hardcover: 272 pages

In the second edition of Ten Roads, Ken Fisher revisits one of his most personal studies on how the wealthy achieve their success. This refreshed and revised edition divulges new insights into Ken’s investing techniques and wealth-building tips through an expanded collection of real-life successes, failures, and flops. Through memorable narratives and hard-won advice you can turn to for inspired decision making, this everyday resource help you know how to position yourself for success on the specific road you’re on with The Ten Roads to Riches (Second Edition.)

The Only Three Questions That Count

Investing by Knowing What Others Don’t

By By Ken Fisher

January, 2006

Hardcover: 560 pages

Ken Fisher’s The Only Three Questions That Count: Investing by Knowing What Others Don’t cuts to the chase by narrowing the number of basic investing questions down to three. Pointing out that our human brains often work against us, Ken Fisher explains how to reprogram your brain to make better investing decisions.

Other Ken Fisher Titles

Ken Fisher’s other investment and strategy titles cover everything from retirement planning to a visual account of the market’s ups and downs. They are:

More Investment Books

In addition, Fisher Investments has published a series of investment sector guides in partnership with John Wiley & Sons. The Fisher Investments On series consists of technical books detailing how to invest globally in different economic categories: Consumer Discretionary, Consumer Staples, Emerging Markets, Energy, Financials, Health Care, Industrials, Information Technology, Materials, Telecommunication Services and Utilities.

Other books published by Fisher Investments include Own the World, which provides investors with tools to build a global portfolio, and 20/20 Money, which aims to help investors see the investment landscape more clearly by building a firm understanding of various concepts.