Fisher Investments UK Reviews Where Equities May Go in 2024


Fisher Investments Market Perspectives UK

By Fisher Investments — 05/02/2024

In October 2023, the current bull market turned one year old, and as Ken Fisher shared in his video recapping 2023 and summarizing his 2024 outlook, bull markets that reach one year almost always make it to two. We think 2024 likely proves no exception. Why? Fundamentally, we believe stocks move most on the difference between expectations and reality. So when thinking about 2024, a good starting point is to try to understand the state of investor sentiment as the year began. Sentiment surveys suggest many investors have meager expectations for this year. In this article, we’ll take a closer look at what we believe current sentiment gets wrong about 2024, and why we think stocks likely deliver a good-to-great year.

Forecasters Aren’t Expecting Much For 2024

One way to gauge equity market expectations is by looking at publicly available forecasts from various investment professionals. Professional investors’ annual forecasts, when plotted on a histogram, typically cluster. This can be seen in the chart below using 2023 and 2024 S&P 500 forecast data. Our research indicates that, in most years, the market actually surprises and full-year returns end up at the tails or outside the bell curve altogether. In our view, markets are quite efficient and typically price in consensus forecasts, making it less likely full-year returns land near the median estimate.

For example, in January 2023, the median forecast for the year was 9.4% but US equities handily beat those expectations. Looking at 2024, the median forecast is 1.8%. We expect 2024 to be another year where the market surprises to the upside of the median forecast. Whilst we anticipate a better-than-expected 2024, we suggest investors remain vigilant and monitor for downside risks throughout the year.

Source: Fisher Investments Research, as of 19/01/2024. Media guru forecasts for y/y S&P 500 Price Index returns for 2023 and 2024.

Average Returns Aren’t Normal, Normal Returns Are Extreme

The low single-digit median professional forecast suggests flattish equity returns for this year. Some might worry 2023’s nicely positive equity returns are unlikely to repeat in 2024, but we believe this misunderstands the frequency of bigger up years in the market. Many investors know equities’ long-term average return is around 10% annually—but as the following chart shows, that average is made up of yearly returns that vary widely. Flattish returns like the 1.8% median professional forecast for 2024 just aren’t the norm. In fact, years with returns between 0% and 10% occurred just 14% of the time since 1926. Meanwhile, US equities were up big (over 20%) more often than any other outcome—around 39% of the time. Whilst this data focuses on the S&P 500, Fisher Investments research has observed similar dynamics for many other major equity markets globally.

Source: Global Financial Data and FactSet, as of 05/01/2024. S&P 500 Total Return Index data, annual, 1926 – 2023. Currency fluctuations between the US dollar and pound may result in higher or lower investment returns.

Importantly, when you’re in a bull market, you’re even more likely to experience one of those double-digit positive years shown in the two rightmost columns. In 2024, we believe the current political and economic environment support a continued bull market. As we outline here, US political gridlock should limit legislative risk and the conclusion of the 2024 election should contribute to falling uncertainty—both tailwinds for equities. On the economic side, even mild growth should be plenty for equities, in our view.

Want to Dig Deeper?

For more on why we believe double-digit returns are likely this year, you can find Fisher Investments'Markets Commentary through the link below.

Cover of "Market Commentary"

Markets Are Always Changing—What Can You Do About It?

How should you navigate investing £250k+? What impact are current events having on your portfolio? Should your strategy shift when the market does? Get answers to these questions and more with our quarterly fact-based analysis of stock market movement. Get tips for enhancing your strategy, advice for buying and selling and see where we think the market is headed next with Markets Commentary and ongoing insights from Fisher Investments UK.

For more market insights from Fisher Investments, read our latest articles.

Investing in securities involves a risk of loss. Past performance is never a guarantee of future returns. The results for individual portfolios and for different periods may vary depending on market conditions and the composition of the portfolio. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations. The foregoing constitutes the general views of Fisher Investments and should not be regarded as personalized investment advice. Nothing herein is intended to be a recommendation. The opinions expressed are subject to change without notice.

A man smiling and shaking hands with a business partner

Contact Us

Learn why 150,000 clients* trust Fisher Investments UK and its subsidiaries to manage their money and how we may be able to help you achieve your financial goals.

*As of 31/03/2024

New to Fisher? Call Us.

0800 144 4731

Contact Us Today