Fisher Investments UK's client service model keeps clients well educated and informed.

Research & Insights: Investment Advice You Can Trust

If you have hopes and dreams of a secure financial future, you will almost certainly have to put a sound investment strategy in place. You are also going to require some investment advice, but not all investment advice is created equal.

Naturally, investors are often confused when making important decisions because investment advice often differs from adviser to adviser. Should you invest everything in a low-yielding savings account or seek more growth in the stock market? What about bonds or exchange-traded funds? Unfortunately, some investment advice or recommendations, though well-intended, may not be the best available option for each individual client. But investment advice should, first and foremost, be about helping clients reach their individual financial goals—something many rules of thumb fail to accomplish.

At Fisher Investments UK, we believe good advice starts with a combination of rigorous analysis, a keen understanding of your long-term financial goals and a desire to better the investment universe through investor education. If nothing else, we hope to help you better decipher the helpful investment advice from the unhelpful.

Fisher Investments Europe Limited, trading as Fisher Investments UK, is authorised and regulated by the UK Financial Conduct Authority (FCA Number 191609) and is registered in England (Company Number 3850593). Fisher Investments Europe Limited has its registered office at: Level 18, One Canada Square, Canary Wharf, London, E14 5AX, United Kingdom. Investment management services are provided by Fisher Investments UK’s parent company, Fisher Asset Management, LLC, trading as Fisher Investments, which is established in the US and regulated by the US Securities and Exchange Commission.

Investment management services are provided by Fisher Investments.

Our Commitment to Investor Education

Too often, advisers ask investors to blindly trust investment advice, which can lead to confusion and frustration. Fisher Investments UK and Fisher Investments are committed to educating investors and communicating investment decisions in order to avoid this situation. Fisher Investments UK offers the portfolio management and investment advice services of its parent company Fisher Investments. Education is a key part of the Fisher organisation’s high-touch client service model, and whether investors are looking for retirement planning services or simply want to learn about financial markets, Fisher Investments can help.

Ken Fisher, Fisher Investment UK’s Chairman, founded Fisher Investments in 1979. Ken has voiced his original, thought-provoking market views to the wider investing community through his long history of writing and market commentary. His books and articles are used heavily throughout the Fisher organisation and serve as an educational resource for our advisers and clients alike.

Ken's prestigious Forbes “Portfolio Strategy” column ran from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. He is a regular contributor to several publications, including Financial Times in the UK, Børsen in Denmark, De Telegraaf in The Netherlands, Focus Money in Germany, and USA Today. Ken has authored 11 books, including four New York Times bestsellers.

Your Investment Counsellor

Fisher Investments provides insights through its webpages, brochures and investing guides. Once you have hired Fisher Investments Europe as your investment manager, Fisher Investments Europe will provide one of its most useful educational offerings—your dedicated Investment Counsellor. Your Investment Counsellor is an employee of Fisher Investments Europe and will work to help you understand any investment advice and your current portfolio strategy in a way that is both clear and informative.

We believe that ongoing education and investment advice the best way to help investors remain disciplined to their investment strategy and maximise the likelihood they reach their long-term financial goals. As a Fisher Investments Europe client, your Investment Counsellor serves as your dedicated point of contact. Investment Counsellors are available to answer any market-related questions and can provide updates from Fisher Investments’ Investment Policy Committee (IPC)—the five-member group making high-level investing decisions supporting clients’ personal investing strategies.

A Wide Variety of Investing Insights

Fisher Investments, Fisher Investments Europe and Fisher Investments UK believe it is in your best interest to understand the issues affecting your investment choices and your portfolio management whilst helping you learn about a wide variety of investment-related topics, including:

  • Behavioural finance: your evolutionary hardwiring and personal behaviour can work against you even in the face of persuasive and well-researched investment advice
  • Retirement planning: proper goal-setting and plan development in order to help you attain your long-term financial goals
  • Economic and political analysis: different environments and events can have significant impacts on financial markets
  • Asset allocation analysis: various financial instruments such as stocks, bonds, cash and other securities can have a huge impact on your portfolio’s long-term return
  • Debunking: traditional “wisdom” and rules of thumb are often misguided or flat out wrong, which may lead to sub-par investment advice

Learning about these topics and other investment advice can help investors plan better and stay on track towards their long-term financial goals. We aim to better the investment universe by helping investors better understand retirement planning, investment advice and the investment management industry.

Learn More About Fisher Investments UK

Read further by downloading one of our guides or contact us today to request an appointment and learn more about how we can help you establish and work towards your long-term financial goals.

Investing in financial markets involves the risk of loss and there is no guarantee that all or any capital invested will be repaid. Past performance neither guarantees nor reliably indicates future performance. The value of investments and the income from them will fluctuate with world financial markets and international currency exchange rates.