Professional Investment Portfolio Management

Fisher Investments UK recommends the portfolio management services of its parent company, Fisher Investments. Fisher Investments UK is based in the UK and regulated by the Financial Conduct Authority (FCA). Fisher Investment UK provides restricted advice only. This means that we only recommend certain products and services offered by a limited number of third parties. Investment management services are provided by Fisher Investments UK’s parent company, Fisher Investments. Fisher Investment is based in the United States and regulated by the Securities and Exchange Commission. As a result, certain UK retail protections may not be available to clients of Fisher Investments. For more information, see our Regulatory Information page.

As a client of Fisher Investments, you will receive a tailored portfolio we believe is appropriate to help reach your investment goals, managed with an investment practise deeply rooted in time-tested processes and philosophies. Fisher Investments’ portfolio management approach—combined with proactive, personalised client service—has allowed the firm to manage portfolios for more than 45 years. Fisher Investments currently serves over 175,000* clients globally.

Fisher Investments’ Investment Policy Committee (IPC) has over 150 years of combined industry experience. Supported by a large Research Department, the IPC monitors global economic and market conditions and makes strategic investment decisions for client portfolios, an approach based in active, flexible portfolio management. Scroll down to learn more about Fisher Investments’ portfolio management approach and tailored client portfolios.

*As of 31/03/2025. Includes Fisher Investments and its affiliates.

Flags from around the world haging from a building

Investment Style

Active, flexible and global. Fisher Investments tailors your investment portfolio based on forward-looking market views and capitalises on opportunities around the world, taking into consideration your personal objectives and investment mandates.

Ken Fisher, Founder, Executive Chairman, Co-Chief Investment Officer

Investment Philosophy

Fisher Investments’ investment philosophy is the set of financial principles that guide all investment decisions, rooted in the firm’s belief in capitalism and the power of free markets.

Top-Down Approach

To address the daunting task of selecting from tens of thousands of securities globally, Fisher Investments employs a top-down investment process and leverages a large research team to help make sense of a complex and vast investment landscape.

Top-Down Investment Approach

Fisher Investments believes approximately 70% of long-term portfolio returns are attributable to asset allocation, i.e., what mix of equities, fixed interest, cash or other securities you own at any particular time. At the highest level, Fisher Investments’ Research Department gathers a wide range of data inputs, aiding both qualitative and quantitative applications of proprietary capital markets technology. Analysis of current market conditions, history and behavioural factors help enable dynamic tactical asset allocation decisions.

From there, Fisher Investments’ portfolio management teams may seek to emphasise parts of the market they believe will perform best, such as different countries and sectors. Finally, they analyse individual securities and select the ones they believe best capture high-level views. We believe this flexible, active approach to portfolio management enables clients to capitalise on global investing opportunities and help achieve their financial goals.

To determine a portfolio strategy, consistent with your goals and objectives, Fisher Investments UK must understand your complete financial picture as it relates to the assets Fisher Investments will manage. Based on your financial position, we may recommend, where deemed suitable, an asset allocation strategy we feel best fits your particular situation, along with a recommendation for the discretionary investment management services of Fisher Investments.

The Four Elements of a Personalised Investing Approach

Fisher Investments combines experience as a professional portfolio manager with world-class service and state-of-the-art research to help clients meet their long-term goals

Personalised
Flexible
Disciplined
Global

Learn More About Fisher Investments’ Approach

The Benefits of Active Portfolio Management

Fisher Investments’ investing style emphasises an active, flexible approach. Whilst passive portfolio management rightly has its supporters, we believe if passive investing was always as easy as it sounds, then everybody would be doing it effectively.

Passive Portfolio Management Has Its Challenges

Yet, being a true passive investor requires extreme discipline that many people often struggle to attain. Investors frequently react emotionally to uncertainty, whether through market volatility or economic, political or personal challenges.

Studies have found that people feel the negative impacts of a loss to a much greater degree than the positive impacts of a gain. This often means that even relatively modest volatility or downturns can lead to investor panic and overreactions to short-term changes by pulling money out of the market and failing to re-enter before it recovers.

Emotional Decision-Making Hampers Passive Investing

Emotion is the downfall of effective passive investment retirement strategies. As soon as you let your feelings drive you into action, you’re no longer a passive investor. Almost inevitably, this subjective bias influences investment decisions, particularly during times of market peaks or troughs.

The Benefits of Active Investment Management

On the other hand, a good active investment manager has the experience and analytical resources needed to help investors avoid investing pitfalls. An active manager like Fisher Investments has a wealth of research and analytical resources to better ensure that your portfolio is positioned to help you meet your financial goals.

Stay Disciplined, Follow the Plan

What many investors need is an asset allocation aligned with their long-term goals. As we’ve discussed, having the discipline to endure the ups and downs of a passive approach is something many struggle with, so it’s also valuable to consider how your investment manager may help prevent you from making a costly error in judgement.

The key with either active or passive investment is to stay disciplined and follow your plan. The difference is that with an active manager, you have someone knowledgeable there to help you steer a steady course when emotions and uncertainty arise.