Personal Wealth Management / Corporate Information

The Importance of Being a Fiduciary Adviser

In this video, we discuss the importance of Fisher Investments’ responsibility as a fiduciary. In the financial services industry, a fiduciary is a person or business legally obligated to put clients’ interests first when making investment decisions for them.


Fisher Investments is a fiduciary.
We are registered with SEC and its a responsibility we take very seriously.
In the most basic sense, a fiduciary is someone who acts on behalf of someone else.
As it relates to the investment world, a fiduciary would typically be someone who is making investment
decisions on behalf of another person.
Not all financial advisors are fiduciaries.
Many who call themselves advisors or financial advisors are not fiduciaries and may not be
acting in the best interest of their clients.
I think to be a fiduciary means in simple terms, to put the clients first.
It means to avoid conflicts of interest, to think of our client's best interest first
and above all else.
When Ken Fisher started the firm 40 years ago, it was important to him from day one
to build a firm that would always put clients' best interests first and to structure it so
that legally and ethically we are bound to always do what's right for our clients.

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