Personal Wealth Management / Market Analysis

Fisher Investments' Founder Ken Fisher: Time in the Market, Not Timing the Market, Matters More

Ken explains how investors may be tempted to sell stocks during downward volatility, which may not be in their best interest. While selling during downward volatility can be perceived as a way to avoid deeper losses, doing so could mean locking in losses and missing the market’s inevitable rebound. As Ken shares, “time in the market” is far more important than “timing” the market.

Fisher Investments’ founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher discusses the benefits of staying invested in the stock market instead of trying to time the market, particularly for those looking for long-term, equity-like returns.

Consistently timing the market, Ken says, is nearly impossible. Rather than worrying about where the market is headed in the short term, Ken encourages investors to stick to their long-term investment plan. Historically, stocks have generated strong returns over time, inclusive of downward volatility such as corrections and bear markets.

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