Fisher Investments Reviews, Awards and FAQs

Hiring a money manager is one of the most important decisions you can make, but doing your due diligence can be difficult. Our industry is rife with opinions and advice from many seemingly well-intentioned people, but how do you know whom to trust? If you’re in the process of reviewing your options, including Fisher Investments, we put this page together to help you with your due diligence process.

Evaluating Money Managers

Understanding the credibility of a potential money manager is critical to making a good decision for your financial future. Your due diligence requires careful investigation and thought. Before you decide to hire any money manager, Fisher Investments recommends asking the following questions as part of your review:

  • How can I trust my money manager has my best interests in mind?
  • How does my money manager allocate my assets to meet my unique financial goals?
  • Will I have a dedicated point of contact who knows me and my financial situation?
  • Does my money manager have a verified performance history of successfully navigating various market cycles over time for their clients?

You may also want to:

  • Review any filings or disclosures on the company you are considering from federal regulatory agencies (such as the SEC in the United States).
  • Consider third-party industry awards and recognition from reliable sources, such as Financial Times, Pensions & Investments, or others.

Things to Know As You Review Fisher Investments

As a Registered Investment Adviser (RIA), Fisher Investments has a fiduciary obligation to always put clients best interests first. We take the time to get to know each client, their unique financial situations and goals. This allows Fisher Investments to effectively review their existing portfolio and make the changes we believe maximizes the probability of reaching those goals over their investment time horizons. When you work with Fisher Investments, you’ll receive on-going support from a team of experienced Investment Counselors who get to know your unique financial situation . We believe our commitment to unparalleled client service and a flexible investment approach are just some of the features that set us apart.

Don’t just take our word for it. Fisher Investments has been named a top adviser by Financial Times[i] and a top US Registered Investment Adviser by Investment News[ii] primarily based on asset under management. Fisher Investments and our global affiliates are also certified a Great Place to Work™[iii], an Association for Talent Development BEST Award Winner[iv], as well as a Best Workplace for Women[v] and Best Workplace for Wellbeing by Great Place to Work UK™[vi].

Over 100,000 clients globally have done their due diligence on Fisher Investments and chosen to entrust us with their financial futures. We’re proud of our clients’ continued confidence in us.

Understanding Online Reviews

Fisher Investments knows that researching other people’s experiences with different service providers can be helpful in making purchasing decisions. For example, reading reviews about a hotel or restaurant you might visit. However, we’d caution against making decisions on online reviews alone, particularly when considering your money management options. The internet abounds with unverified users posting reviews of businesses (often paid by third parties to do so) or suspicious “review sites” with hidden conflicts of interest.

Here’s a list of useful tips to consider when you’re trying to sort out the facts from the noise in online reviews:

  • Does the review seem like it is from a real person with actual first-hand experience?
  • Does the review site verify their users by asking for an email, login, dates of experience with a service provider, etc.? Could anyone leave a review for any reason?
  • Does this review cover a period of time showing the adviser throughout a market cycle, or is it simply driven by the short-term performance of the market?
  • Is the review overwhelmingly biased toward one view?

Competitor Reviews

In today’s online world, many businesses try to get their websites to appear in search results for competitors in an attempt to win business. One tactic is to provide a “review” of a competitor online. However, this tactic is one-sided, often hides important information (like conflicts of interest), spreads misinformation or—at its best—is based on limited information. It also presents the opportunity to cherry-pick data that may not represent actual, real world client results

A Holistic Approach

Fisher Investments recommends reviewing an investment professional from multiple perspectives. Along with evaluating awards and recognition, we believe asking the right questions increases the likelihood a money manager can help you meet your goals. If you trust the answers, review available customer experiences from verified sources to help evaluate the firm. Fisher Investments believes the right fit for you is a firm that understands your goals and has experience helping similar clients with similar goals achieve success. Trusting an adviser with your nest egg is a big step. Fisher Investments recommends thinking critically and holistically about the process so you’re set up for success.


[i] *As of 3/31/2022. Includes Fisher Investments and its subsidiaries.

The Financial Times Top 300 Registered Investment Advisers list is an independent recognition produced by the Financial Times (June 2014, June 2015, June 2016, June 2017, June 2018, June 2019 and June 2020). The FT 300 is based on data gathered from RIA firms, regulatory disclosures, and the FT’s research. The listing reflected each practice’s performance in six primary areas: assets under management, asset growth, compliance record, years in existence, credentials and online accessibility. This award does not evaluate the quality of services provided to clients and is not indicative of the practice’s future performance. Neither the RIA firms nor their employees pay a fee to The Financial Times in exchange for inclusion in the FT 300.

Advisers were evaluated based on assets under management, asset growth, years in existence, industry certifications of key employees, online accessibility and compliance record.

The Financial Times (FT) invites Registered Investment Advisers that meet certain minimum criteria to apply to be considered for the Top 300 Financial Adviser List. Applicants are graded on six broad factors: assets under management (AUM), asset growth, years in operation, industry certifications of key employees, online accessibility, and compliance record. For more information, please visit:  https://www.ft.com/content/6a45556e-6c21-4770-bc94-468fee0de563.


[ii] InvestmentNews is a weekly publication dedicated to delivering news and analysis essential to the business of financial advisers. For its RIA List, the publication qualified 2,491 firms headquartered in the United States based on data reported on Form ADV to the Securities and Exchange Commission as of May 1, 2020. To qualify, advisers must be fee-only, based in the United States, independent from any broker/dealer, and meet several other criteria. To access the full list and criteria for consideration, please visit the following link:  https://data.investmentnews.com/ria/  . Neither Fisher Investments nor its affiliates pay to be considered and selected for this award. For more information, please visit:  https://data.investmentnews.com/ria/  .


[iii] Great Place to Work® is an international survey and consulting company that helps organizations of all sizes be more productive by focusing on the work experience for each employee. Their research focuses on the direct link between employee engagement and the financial performance of the company. To receive certification by Great Place to Work®, it anonymously surveys a company’s employees as part of its comprehensive review process. The survey measures several factors including compensation, manager quality, overall workplace atmosphere and the pride that employees feel working for the firm. Fisher Investments and its affiliates pay a participation fee to Great Place to Work®, which covers the cost of administering the survey to employees and the analysis and delivery of survey results. For more information, please visit:  https://www.greatplacetowork.com/  .


[iv] The BEST Awards recognize organizations that demonstrate enterprise-wide success as a result of employee talent development. Established in 2003, the BEST Awards Winners' Circle includes small and large private, public and not-for-profit organizations from around the world. Award winners must demonstrate that they are excellent in many aspects of talent development, including: Talent development has an enterprise-wide role, Learning has value in the organization's culture, Learning links to individual and organizational performance, Investment is made in talent development and performance initiatives. Fisher Investments pays a participation and administrative fee to be considered for this award. For more information, please visit  https://www.td.org/best-award-winners  .


[v] Great Place to Work® selects winners of the Best Workplaces lists primarily based on employees' responses to their industry-defining Trust Index© Survey, taken as part of Great Place to Work® Certification. Great Place to Work® also uses its For All™ Methodology to analyze employee responses and ensure every employee, regardless of background or position, is having a similarly positive work experience.

Great Place to Work® is a recognized global authority on workplace culture and producer of important reviews, including the annual Fortune “100 Best Companies to Work For®” list. Great Place to Work® UK anonymously surveyed many Fisher Investments UK employees as part of its comprehensive review process. The survey measured several factors including compensation, manager quality, overall workplace atmosphere and the pride that employees feel working for Fisher Investments UK. Fisher Investments and its affiliates pay a participation fee to Great Place to Work®, which covers the cost of administering a survey to employees and the analysis and delivery of survey results. Awards are granted based on qualifying survey results. For more information, please visit:  https://www.greatplacetowork.co.uk/workplace/item/3141/Fisher+Investments+UK  and  https://www.greatplacetowork.com/our-methodology  .


[vi] Great Place to Work® UK experts analyze thousands of anonymous employee surveys assessing fundamental facets of employee wellbeing to receive the recognition. These include work-life balance, job satisfaction, sense of fulfillment, psychological safety and financial security. Companies must have been Certified™ by Great Place to Work® UK in 2021 to be eligible, and are evaluated according to their size.

Great Place to Work® UK is an independent authority on workplace culture and employee experience. Fisher Investments and its affiliates pay a participation fee to Great Place to Work™, which covers the cost of administering the survey to employees and the analysis and delivery of survey results. For more information on Great Place to Work®, please visit: www.greatplacetowork.co.uk or  https://www.greatplacetowork.co.uk/workplace/item/3141/Fisher+Investments+UK  .