Personal Wealth Management / Economics

Quick Hit: Durably Broad-Based Growth

June’s durable goods report highlights America’s broad-based economic growth.

With the Q2 US GDP report due on Thursday, questions about the US economy’s health abound. Many believe unsustainable AI-related investment alone props up growth. But focusing on AI overlooks a better-than-appreciated economic backdrop. June’s durable goods report, while a limited view, is further evidence of the US economy’s broad-based growth—an underappreciated positive underpinning the expansion and bull market.

The Census Bureau announced new orders for manufactured durable goods—items meant to last three years or more—rose 0.3% m/m in June.[i] Since today’s orders represent tomorrow’s production, we (and others) follow these data closely. “Core” capital goods orders in particular receive close scrutiny since they represent investment in equipment, a key input in GDP’s business investment category. This subset of orders—which excludes defense (mostly government demand) and transportation (volatile due to the aircraft industry’s lumpy ordering schedule)—rose 0.9% m/m after May’s 1.9%.[ii]

Financial coverage applauded the 3.1% m/m rise in computer & electronic products orders, supposedly reflective of AI- and AI-adjacent spending.[iii] To many onlookers, this seemingly supports the notion AI is driving all business spending, which could be problematic if demand dries up.

But while AI is no doubt important, US growth isn’t just an AI-spending story—and it never has been. Yes, orders for computer & electronic products rose last month. But so did orders for primary metals and electrical equipment, appliances & components.[iv] Machinery orders did dip (-0.1% m/m) last month—its first monthly contraction in 16 months—which illustrates a broader point: Demand for durable goods has steadily grown for a while now.[v] (Exhibit 1)

Exhibit 1: Durable Goods Industries New Orders Since July 2025

Line chart with five colored solid lines, one gold dashed line, and a black dashed horizontal reference line showing new orders for selected durable goods industries, indexed to 100 in July 2025, from July 2025 to June 2026.  •	Y-axis: Indexed to 100 in July 2025, ranging from 50 to 350. •	X-axis: Monthly observations from July 2025 through June 2026. •	Lines: o	Dark green solid line: Durable Goods (Headline). o	Gold solid line: Fabricated Metal Products. o	Light tan solid line: Machinery. o	Light gray-green solid line: Computer and Electric Products. o	Medium green solid line: Electrical Equipment, Appliances and Components. o	Gold dashed line: Transportation. o	Black dashed horizontal line: Reference level at 100. This line’s purpose is to make it clear visually that all of the selected durable goods industries grew in the period depicted. •	All series begin at 100 in July 2025. •	Transportation (gold dashed line): Rises more rapidly than any other category throughout the period. The line reaches approximately 120 by October 2025, 170 by January 2026, 190 by March 2026, and then accelerates sharply. It rises above 240 in April 2026 and ends just above 300 in June 2026, the highest value on the chart. •	Machinery (light tan line): Increases steadily across the period, rising above 110 by late 2025, reaching approximately 140 by March 2026, and continuing higher. The line ends over 195 in June 2026. •	Computer and Electric Products (light gray-green line): Moves gradually higher through late 2025 and early 2026, reaching approximately 120 by February 2026. Growth accelerates in the spring of 2026, and the line ends near 190 in June 2026. •	Fabricated Metal Products (gold solid line): Remains close to 100 through late 2025, then trends upward during 2026. The line rises to approximately 125 by March 2026 and ends near 163 in June 2026. •	Electrical Equipment, Appliances and Components (medium green line): Increases steadily throughout the period, rising from 100 in July 2025 to approximately 120 by January 2026 and ending near 150 in June 2026. •	Durable Goods (Headline) (dark green line): Grows more slowly than the other subindustry categories. The line fluctuates between approximately 100 and 115 throughout the period, reaches a short-term peak near 115 in April 2026, and ends near 110 in June 2026. •	By June 2026, the categories are ordered from highest to lowest index value as follows: Transportation, Machinery, Computer and Electric Products, Fabricated Metal Products, Electrical Equipment, Appliances and Components, and Durable Goods (Headline). 

Source: FactSet, as of 7/28/2026. New orders for major durable goods industries in billions of US dollars, July 2025 – June 2026. Indexed to 100 on July 2025.

Transportation orders are an outlier because of their aforementioned volatility, as the airline industry tends to make orders for hugely expensive expenditures in clumps, with air shows a big factor. There is also a caveat, of course: These data aren’t inflation-adjusted, so the values may reflect higher prices to a degree. Yet overall, orders across all major industries have expanded over the past 12 months. Some of that growth reflects the AI buildout, but it also speaks to demand for day-to-day items, from air conditioners and microwaves to auto parts and toaster ovens. This isn’t a case of just one category carrying growth while everything else sags.

While durable goods orders are forward-looking, they capture a limited segment of US output—namely, the equipment segment of nonresidential investment (i.e., business investment). Based on 2025 nominal GDP, equipment spending comprised around 39% of business spending, well ahead of structures (21%) and a tad behind intellectual property products’ (which includes software and research & development) 40%.[vi] Taking a step back, equipment investment was just 5.3% of 2025 US GDP—paling in comparison to consumer spending’s 70%.[vii]

Yet consumer spending is rarely the economic swing factor defining cyclical shifts—business investment is. An extended stretch of falling capital goods orders may signal businesses are tightening their belts after overextending themselves, taking less risk and funneling less new capital into the economy. This is often consistent with the onset of recession. That isn’t the case today. Capital is still flowing via lending and corporate bond markets, and businesses are merrily deploying it.

Tech and tech-adjacent spending garners the most attention, overshadowing other expanding segments of the US economy. That underappreciated, broad-based growth suggests the US economy remains on firm footing—a reason we remain bullish today.

 



[i] Source: FactSet, as of 7/27/2026.

[ii] Ibid.

[iii] Ibid.

[iv] Ibid.

[v] Ibid.

[vi] Source: Bureau of Economic Analysis, as of 7/28/2026.

[vii] Ibid.


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*The content contained in this article represents only the opinions and viewpoints of the Fisher Investments editorial staff.

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