Personal Wealth Management / Economics
Quick Hit: Durably Broad-Based Growth
June’s durable goods report highlights America’s broad-based economic growth.
With the Q2 US GDP report due on Thursday, questions about the US economy’s health abound. Many believe unsustainable AI-related investment alone props up growth. But focusing on AI overlooks a better-than-appreciated economic backdrop. June’s durable goods report, while a limited view, is further evidence of the US economy’s broad-based growth—an underappreciated positive underpinning the expansion and bull market.
The Census Bureau announced new orders for manufactured durable goods—items meant to last three years or more—rose 0.3% m/m in June.[i] Since today’s orders represent tomorrow’s production, we (and others) follow these data closely. “Core” capital goods orders in particular receive close scrutiny since they represent investment in equipment, a key input in GDP’s business investment category. This subset of orders—which excludes defense (mostly government demand) and transportation (volatile due to the aircraft industry’s lumpy ordering schedule)—rose 0.9% m/m after May’s 1.9%.[ii]
Financial coverage applauded the 3.1% m/m rise in computer & electronic products orders, supposedly reflective of AI- and AI-adjacent spending.[iii] To many onlookers, this seemingly supports the notion AI is driving all business spending, which could be problematic if demand dries up.
But while AI is no doubt important, US growth isn’t just an AI-spending story—and it never has been. Yes, orders for computer & electronic products rose last month. But so did orders for primary metals and electrical equipment, appliances & components.[iv] Machinery orders did dip (-0.1% m/m) last month—its first monthly contraction in 16 months—which illustrates a broader point: Demand for durable goods has steadily grown for a while now.[v] (Exhibit 1)
Exhibit 1: Durable Goods Industries New Orders Since July 2025
Source: FactSet, as of 7/28/2026. New orders for major durable goods industries in billions of US dollars, July 2025 – June 2026. Indexed to 100 on July 2025.
Transportation orders are an outlier because of their aforementioned volatility, as the airline industry tends to make orders for hugely expensive expenditures in clumps, with air shows a big factor. There is also a caveat, of course: These data aren’t inflation-adjusted, so the values may reflect higher prices to a degree. Yet overall, orders across all major industries have expanded over the past 12 months. Some of that growth reflects the AI buildout, but it also speaks to demand for day-to-day items, from air conditioners and microwaves to auto parts and toaster ovens. This isn’t a case of just one category carrying growth while everything else sags.
While durable goods orders are forward-looking, they capture a limited segment of US output—namely, the equipment segment of nonresidential investment (i.e., business investment). Based on 2025 nominal GDP, equipment spending comprised around 39% of business spending, well ahead of structures (21%) and a tad behind intellectual property products’ (which includes software and research & development) 40%.[vi] Taking a step back, equipment investment was just 5.3% of 2025 US GDP—paling in comparison to consumer spending’s 70%.[vii]
Yet consumer spending is rarely the economic swing factor defining cyclical shifts—business investment is. An extended stretch of falling capital goods orders may signal businesses are tightening their belts after overextending themselves, taking less risk and funneling less new capital into the economy. This is often consistent with the onset of recession. That isn’t the case today. Capital is still flowing via lending and corporate bond markets, and businesses are merrily deploying it.
Tech and tech-adjacent spending garners the most attention, overshadowing other expanding segments of the US economy. That underappreciated, broad-based growth suggests the US economy remains on firm footing—a reason we remain bullish today.
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*The content contained in this article represents only the opinions and viewpoints of the Fisher Investments editorial staff.
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