Personal Wealth Management / Market Insights
Ken Fisher on Dollar Devaluation, Timing the Market, Private Credit Markets and More – January 2026
In this episode of the Market Insights podcast, Fisher Investments’ founder, Executive Chairman, and Co-Chief Investment Officer, Ken Fisher, tackles a fresh round of listener questions. Ken shares his thoughts on topics like dollar devaluation fears, the importance of time in the market versus timing the market, the potential risks posed by private credit markets during a period of financial crisis, the price-to-sales ratio and more. Get these insights and much more in this episode of the Market Insights podcast.
Want to dig deeper?
In this episode, Ken shares his thoughts on currency fluctuations, including on fears of a weakening dollar. To learn more about what how currency fluctuations impact stocks, watch “Fisher Investments Reviews the Relationship Between Stocks and the US Dollar.”
Ken also discussed the price-to-sales ratio. For more of Ken’s thoughts on stock valuation methods, watch “Fisher Investments Reviews the Usefulness of Stock Valuation Methods.”
Transcript:
[Transition Music]
Naj Srinivas
Hello and welcome to the Fisher Investments Market Insights podcast, where we discuss our firm's latest thinking on global capital markets and current events.
I’m Naj Srinivas, Executive Vice President of Corporate Communications here at the firm. Today, we’ll hear from founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments, Ken Fisher.
In this episode of Market Insights, Ken answers some common listener questions to help you better understand the world of finance and investing.
But before we dive in, I'd like to ask you a favor. Recommend our podcast and rate it wherever you listen. In just a few minutes, you can help make this valuable information available to even more people. Thanks so much for your help, in advance.
With that, let's dig in with this month’s Ken Fisher mailbag. Enjoy.
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Ken Fisher
So every month, people send in questions, type them up, put them on little cards so I can read them when I'm in front of you, and then I try to give you short answers, which is nearly impossible for me to do.
So this first question says, I believe we are currently in a time like the dollar devaluation in 1974. How can this not end badly, especially as many people do not own any or a sufficient amount of assets? Will we soon drown in a massive debt devaluation? Well, mind you, you know, in that period, we're coming off of the gold standard. And in 1974, you were already in the depths of a major global recession. Not depression, but recession.
We're clearly not there right now. We're not in a global recession. In the latter part of 1974, we're two years away from highs in the stock market, after a major bear market. And so I don't agree with your premise. But I will say that the dollar's been weak this year. And then I will say that, and as I've said this many times in the past, people put too much emphasis on currency. Let me help you with that in a couple of ways. And again, I said it's nearly impossible for me to answer these questions quickly. This is one. It's nearly impossible for me to answer quickly.
The quick answer is, a single currency movement tells me nothing about what will happen to the stock market. It just doesn't. Let me help you with that. A dollar falling means non-dollar currencies around the world compared to it must be rising. It is also true that all currencies collectively will suffer the value degradation of inflation. But when one currency goes up relative to other currency, the other currency's going down. When one currency goes down relative to other currencies, the other currency's going up. And in reality, the world stock market is trading off all those against each other. And the totality of it is a net zero-sum game. Since the totality of it is a net zero-sum game, it doesn't really impact the direction of the stock market.
You do have a high correlation of different countries' stock markets going the same direction. Some a little more, some a little less, but global stock markets tend to move with a significant positive correlation. Markets going up, most countries tend to go up. Markets going down, most countries tend to go down. The reality is the currencies always end up being a net zero-sum game as currencies against each other. So if you're positing a falling currency relative to other currencies, you're looking at one side of a coin, not the totality.
You say time in the market is more important than timing the market. Does this mean investors can just buy any stock, sit on them, and get rich? Well, of course not, because some stocks or companies that are going to end up going bankrupt and the stock become worthless and the reality is, something as simple as buying any stock and sitting on it to get rich is ridiculous.
On the other hand, if you, as Warren Buffett has said, buy a passive array of the stock market and hold it in the long term, you tend to have a pretty good long-term return with volatility along the way. A true passive investor who buys the whole stock market, and my definition of the whole stock market would be the whole world stock market, passively, in some, for most people, index-like formats, but the S&P 500 could be seen the same way. In the long term, it tends to work out. Why? Because in the long term, people tend to envision the fears and things that could go wrong in the here and now, and not anticipate and price all the new discoveries that'll come along in the future, down the road, two, three, four, five years.
And while stocks have volatility, you run into periods over time where the stock market falls. Historically, about three out of four time periods, the market's rising, and eventually that pays off as an investment. Does that make you rich? Well, no, it does not make you rich. But on the other hand, if when you're relatively young, you start saving, and you invest in the stock market, and you keep doing it, and you keep doing it, and I wrote about this in my 1987 book, The Wall Street Waltz, it's pretty easy to figure the compound interest of the stock market, and I end up being relatively rich.
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Naj Srinivas
Fiduciary – you probably hear this word used a lot in our industry, but do you know what it means for you as an investor? If you’d like to learn more about what makes fiduciary different and how it could help you in your financial future, check out our new website Fiduciary.com. There we outline everything you need to know about the different financial professionals you might encounter– how they work, why they matter and how finding the right one can provide you financial peace of mind at any stage of life. Check out Fiduciary.com to learn more. Now back to our episode.
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You said it's hard to time the market so you don't trade in and out of stocks over short periods of time. So how then do you decide when you buy and sell? Do you take sentiment into account when buying and selling? You know, I cannot answer quickly all the things that you need to know, to know how to buy and sell, and when to buy and sell, and what to do.
The reality is, yes, sentiment is included in thinking about all of this, but what you're really looking for is a stock that in terms of its future is not adequately optimistically thought of. And then the timing of it is a tricky thing, and you buy it with the thought to hold it until it is more fully appreciated, and then the selling of it is a tricky thing. And in the context of these short answers, I can't really give you a complete description, but the most basic concept is to look for companies that are better than what they're thought to be and hold them until they're realized to be as good as they are.
What is your opinion on private credit markets and a possible financial crisis due to what some say poses risks to financial stability because of its opaque lending standards, illiquidity, and excess leverage? So I'd like to think that my response to that is somewhat nuanced. I don't think private credit, which is way more popular than it's ever, ever been, and it's become kind of fatty. I still don't think it's big enough to cause what the question suggests.
Let me go a different direction. In a time period of a classic business cycle recession and the bear market that precedes and accompanies it, there are many sectors that end up doing badly. The next time we have one of those, I think private credit will do badly. The collection of them can have a huge effect. I don't think private credit in and of itself is big enough to be like a bubble that pops like people talk about, but I do think it has the potential to be negative because I do think it's overly appreciated, too popular, and too many new people without a lot of experience in it have gotten into it in recent years, and a lot of money has been raised for it. It's also a product that's more sold than bought, so therefore there's a lot of holders of it that don't really understand what they're holding.
Warren Buffett has created in his lifetime some of the most memorable lines, and one of his wonderful lines is, “You don't know who's swimming naked until the tide goes out.” And the reality of private credit is it's probably one of many in the water that are somewhat naked, and you don't really know that until the tide goes out.
And the last question for now is can you explain the price-to-sales ratio? So people use the price-to-sales ratio pretty commonly. I created it over 40 years ago. If you go and do a historical search on it, you'll find my writings are the first writings on price-to-sales ratio. To go into any detail about it, it is simply where you otherwise would think of a price-to-earnings ratio, use the sales of the company instead of the earnings. That's easy to calculate. You could take the market cap of the company, price times total number of shares, and divide it by the annual revenue of the company. Or you could take the price and divide it by the sales per share of the company, because the math is the exact same either way. And what that does is gives you a sense of how valuation changes relative to abnormalities of profitability. Because if earnings are too high, the PE may look low when it kind of isn't. And the price-to-sales ratio can help you see that. When earnings are too low, the price-to-sales ratio can also be more effective. When I created this, I did not create this as a market timing tool.
Some people try to use it as a market timing tool. It won't work as a market timing tool. I'm just saying. I created this. It's not a market timing tool. It doesn't work for that, even though some try to associate it with that. Why? Valuations on the broad market are exceptionally widely known, priced into the market very efficiently. Valuations as a whole are not good timing tools, never have been. For every level of valuation that you can find where the stock market did a certain amount of good return, you can find the exact same at that valuation where it had just exactly the reverse return. Therefore, it's not a good timing tool.
But when value stocks do better than growth stocks, the price sales ratio is very helpful for finding stocks that will do better than value stocks as a whole, because it allows you to look into companies that have their earnings temporarily depressed, value them and see what their level of earnings and or price to book would be if earnings were to return to a more normal level. And in fact, my first book, Super Stocks, was about nothing but this topic. And still today, if you go back to a revised version of Super Stocks, it'll take you through the whole kitten caboodle.
Thank you for listening. Tune in again next month. Every month I get these questions. Every month I enjoy answering them. I hope to see more questions from you next month and I look forward to being able to answer them and being with you. Thank you much.
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Naj Srinivas
That was Ken Fisher answering listener questions as part of his monthly mailbag. Thanks to Ken for sharing his insights with us.
If you want to learn more about the topics discussed today, you can visit the episode page of our website, Fisher Investments.com. You'll find a link to that in the show description. While you’re on our website, you can also subscribe to our weekly digest, which rounds up our latest commentary and delivers it right to your inbox every week. And if you have questions about investing or capital markets that we can cover in a future episode of Market Insights, email us at marketinsights@fi.com.
We'd love to hear from you, and we'll answer as many questions as we can in a future episode.
Until then, I'm Naj Srinivas. Thanks for tuning in.
Disclosure:
Investing in securities involves the risk of loss. Past performance is no guarantee of future returns. The content of this podcast represents the opinions and viewpoints of Fisher Investments and should not be regarded as personal investment advice. No assurances are made we will continue to hold these views, which may change at any time based on new information, analysis, or reconsideration. Copyright Fisher Investments.
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