Personal Wealth Management / Video Commentary

How Does Your Financial Adviser Operate?

Fisher Investments is a fee-only investment adviser serving institutional and private clients globally.

If you’ve worked hard and saved throughout your life, we can help you retire comfortably and confidently through tailored money management, industry-leading client service, illuminating insights and a fee structure aligned with your success.

Video Transcript



Low-key music plays.

Voice Over: How does your financial adviser operate?


Text appears across the screen: “How does your financial adviser operate?”

Voice Over: Is he or she responsible for juggling multiple tasks?

Animation: A man appears on screen with the text “Jack-of-all-Trades” appearing above his head. 

Three small pieces of paper also appear on screen with headers: “Research Stocks”; “Call Clients”; and “Execute Trades.”

Voice Over: Or, do you have a team of specialists working for you? Who is making the portfolio decisions and what are their credentials?

Animation: The man and his small pieces of paper slide off screen. 

A woman and two men, replaces him. Four financial data charts float over these individuals.

Voice Over: Does your financial adviser call your proactively? Or, only when they have something to sell?




Voice Over: Truth is, many financial advisers are doing a little bit of everything. And the one thing that they might be doing the most is selling, because many are incentivized to push products and attract new clients.



Animation:  A man with spectacles sits at a desk; a computer screen in front of him displays the word “prospects.” He makes a phone call.


A set of graphs and charts float onto the screen above the aforementioned man.


The graphs float away and the camera pulls into the computer screen.  A new graphic appears with a chain of emails: Become a client; Meet today; New Product for you; Become a client; Meet today?  The computer screen changes to read: SALES TARGET.

Voice Over: Fisher Investments is different.






Voice Over: At Fisher, we have a specialist doing each task.  And they are motivated by one thing—to deliver world-class money management to you.











Cut to:

Animation: New text appears on the screen: FISHER INVESTMENTS®

Fisher Investments is honestly different.


Animation: The text floats to the top of the screen and a pie chart appears beneath it.  The pie chart is segmented into: “Custodian”; “Client Account Coordinator”; “Trading Team”; “Investment Policy Committee”; “Portfolio Evaluation Group”; “Research Department”, and “Local Representative.” 

New text appears at the center of the pie chart: “Personal Investment Counselor.”


Voice Over: Your dedicated Investment Counselor is your primary point of contact.  Getting to know you and your financial goals, and working to ensure that your portfolio aligns with your objectives.




Animation: The camera pulls in to the center of the chart.  Underneath the text, “Personal Investment Counselor”, a new bullet point appears: “Understands your personal needs and objectives.” 

A man appears beside the aforementioned text.


Voice Over: Now, your Investment Counselor can’t do everything. That’s why they work as a liaison between you and your larger investment team.




Animation: The camera pulls back to reveal the whole pie chart again.


The camera zooms into the bottom segment of the pie chart that reads: “Investment Policy Committee.”


Voice Over: That includes the Investment Policy Committee, led by Ken Fisher and four other investment professionals with over 130 combined years of industry experience.



Voice Over: They set the firm’s investment policy and make strategic decisions about your portfolio.





Animation: These words move off screen and are replaced by a man, representing Ken Fisher.  Four other men join him. 

A window appears beside them. It contains the words “Investment Policy Committee.  Underneath, a new bullet point appears: “Set the firm’s investment policy.”

Another bullet point appears: Make strategic decisions about your portfolio.



Voice Over: Then there is the Portfolio Evaluation Group, which works with your Investment Counselor to provide your written portfolio recommendation.






Voice Over: Our Research Department analyzes the market, using proprietary methods. And, delivers their findings to the Investment Policy Committee.







Voice Over: Our in-house Trading Team then executes trades in your account based on direction from the Investment Policy Committee.






Voice Over: Fisher Investments doesn’t earn commissions on trades. We simply charge a flat fee based on the value of your portfolio. Meaning, we do better when you do better.





Voice Over: All of your assets are held with a reputable third-party custodian, who specializes in the safekeeping of securities, while Fisher Investments manages your account.









Voice Over: This approach meets with the highest ethical standards and keeps your best interests in mind.


Voice Over: And our Client Operations department works with your custodian to efficiently process any transfers, withdrawals, additions, or other transactions.



Voice Over: Together, these specialists are constantly working to help you achieve your investment goals. Unlike other advisors, with a jack-of-all-trades approach, Fisher Investments specialized model puts the focus where it should be… on you.













Voice Over: So get in touch with Fisher Investments and put our world-class team to work for you.






Voice Over: Call us today at 888-823-9566. to learn how Fisher Investments can help put you on a path to reaching your retirement goals.









Animation: The camera moves screen left to a different pie chart segment. This segment contains a woman (wearing spectacles) and two men.  A text window appears to the left of them: ”Portfolio Evaluation Group.”  A bullet point appears: “Provides your written portfolio recommendation.”

Animation: The camera moves screen right towards another pie chart segment: ”Research Department.”  A text window appears to the left of them, with the headline “Research Department.”  Underneath are two bullet points: “Analyzes global markets” and “Deliver findings to Investment Policy Committee.”


Animation: The camera crosses screen right to a different pie chart segment. A text window appears, with the headline: “Trading Team.” Underneath the aforementioned title is a bullet point: Implements the plan.


Animation: The “Trading Team” text window changes to the words “Fee Structure.” A bullet point appears: “No commission-based products.” 

Another bullet point appears: “We do better when you do better.”


Animation: The camera moves up the pie chart to a bubble containing a building.  A text window appears, with the headline: “Third Party Custodian.”  Underneath is a bullet point: Financial institution responsible for the safekeeping of your assets. 

Another bullet point appears: “Provides monthly statements and trade confirmations.” 


A third bullet point appears: “Has long-standing relationship with Fisher Investments.”

Animation: The text within the window changes to “Client Account Coordinator.”  A new bullet point appears: “Handles all custodial transactions and documentation.” 


Animation: The camera pulls back to reveal the entire pie chart.  In the center of the pie chart are the words: “Personal Investment Counselor.” 

The FISHER INVESTMENTS® logo appears at the top of the screen.

The pie chart moves to screen right. A bubble, containing a man and a woman, appears besides the pie chart. 

A smaller bubble also appears.  It contains a man on a cellphone. A green line slashes through the bubble.

The bubble (containing the man on the phone) moves off screen. 

Animation: The bubble (with the man and woman) moves towards the center of the screen; the word “You” appears.  The pie chart sits to the right. Both the bubble and the pie chart move downwards until they are completely off screen.


Animation: The FISHER INVESTMENTS® logo appears.


New text appears underneath the FISHER INVESTMENTS® logo:

Call us today at 888-823-9566 to learn how Fisher Investments can help put you on a path to reaching your retirement goals.


The music fades out.

The screen fades to black.



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