Beat the Crowd, by Fisher Investments founder and bestselling author Ken Fisher, is a straightforward guide to think-for-yourself investing. In Beat the Crowd, Fisher shows you how to both look beyond crowds and find real contrarian opportunities that play. Many believe simply doing the opposite of everyone else is the key to avoiding the herd’s faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don’t do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they’ll fall—but markets could also skyrocket or zigzag sideways.
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