Fisher Investments Beat The Crowd

Cover Image of Beat the Crowd by Ken Fisher

Beat the Crowd, by Fisher Investments founder and bestselling author Ken Fisher, is a straightforward guide to think-for-yourself investing. In Beat the Crowd, Fisher shows you how to both look beyond crowds and find real contrarian opportunities that play. Many believe simply doing the opposite of everyone else is the key to avoiding the herd’s faulty investment decisions. Wall Street defines contrarian investing as betting the opposite of the crowd. Problem is, stocks often don’t do the opposite of what most folks expect! Those who bet on the opposite, thinking it makes them a contrarian, behave as crowd-like as the crowd they try to game! If the herd thinks stocks will rise 10%, the anti-herders bet they’ll fall—but markets could also skyrocket or zigzag sideways. 


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The books and articles mentioned on this site reflect opinions, viewpoints, analyses and other information of the author, which are subject to change at any time without notice. Excerpts are provided for illustrative and informational purposes only. Nothing in these books or articles constitutes investment advice, or any recommendation that any particular security, portfolio of securities, transactions or investment strategy is suitable for any specific person. Information contained in these books or articles should not be regarded as a description of advisory services provided by Fisher Investments. Investments in securities involve a risk of loss. Past performance is never a guarantee of future returns. Not all predictions were, nor future predictions may be, as accurate as those presented herein.